LOCAL CONSULTANT FOR PREPARING A COMMUNICATION STRATEGY FOR SSIREC PROJECT

Background:

Supporting the Social Inclusion of Roma and Egyptian Communities ( SSIREC) project that is funded through a contribution agreement with European Commission aims to further improve the social inclusion of most vulnerable communities consisting of Roma and Egyptians in Albania, with focus in the regions of Berat, Korça, and Vlora. This will be achieved through the improvement of living conditions of R&E communities through Community Upgrading Projects (CUP), capacity building activities aimed to Roma & Egyptian CSOs, support measures targeting Roma & Egyptian entrepreneurs, and assistance to the Roma Technical Secretariat of the Ministry of Labour, Social Affairs and Equal Opportunities. All of the above will be supported by a comprehensive communication and visibility strategic plan. The methodology selected is based on hands-on support to active participation in community activities and businesses required and selected by the beneficiaries.

Requirements:

   - Masters degree in media and communications preferably with significant exposure to human rights,
     development studies, or equivalent.
   - At least 7 years, of progressively responsible experience in PR and media relations;
   - Proven skills to draft communications strategies on behalf of international organizations, private
     sector.
   - Must possess a solid understanding of social inclusion and development issues affecting Roma and
     Egyptian communities in Albania;
   - Ability to work in a pressured environment with strict deadlines;
   - Previous experience/familiarity with UNDP and / or other UN agencies particularly in EU-Funded
     projects is an asset.
   - Excellent working knowledge of English and Albanian.

Responsibilities:

   - Drafting a communications strategy which will identify the goals and objectives, specify the
     target audiences, channels of communications to reach those audiences, messages to be used
     per audience as well as identify monitoring and evaluation tools;
    - Propose a list of public information materials to be produced throughout the implementation
     of the programme;
   - Propose innovative ways for promoting Roma and Egyptian role models;
   - Prepare a list with high profile personalities from Albania who could serve as goodwill
    ambassadors for Roma Goodwill ambassadors and advocate for Roma rights and their
     inclusion in society;
   - Designing a press and media database;
   - Identify creative social events other than trainings, to attract the attention of distinguished
     journalists and media personalities;
   - Detail a social media plan.

Deadline: 21 December 2012

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