CALL FOR PAPERS, PRESENTATIONS, WORKSHOPS, TRACKS AND POSTERS: SCIENCE-TO-BUSINESS MARKETING CONFERENCE ON " CROSS-ORGANIZATIONAL VALUE CREATION"

Description

From 2nd to 4th  of June 2014, the Science-to-Business Marketing Research Centre and the Zurich University of Applied Science will host the Science-to-Business Marketing Conference on " Cross-Organizational Value Creation" in Winterthur, Switzerland. With more than 200 participants, the conference will be the leading international discussion forum for academics, researchers, practitioners and business representatives on Science-to-Business Marketing. This three day conference, taking place in Winterthur, Switzerland, brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking. With the concept of traditional organizational borders being put to the test and the growing need for a high level of cooperation among industry, universities and governmental agencies, the conference aims to provide new insights and concepts on the subject ‘Cross-organizational Value Creation’.


Sub-themes

- Science-to-Business Marketing

   - Bringing Science-to-Business: creating partnerships and networks
   - Best practice in Science-to-Business Marketing
   - Value creating processes in market-oriented technology transfer
   - Developing and accessing research projects / technology evaluation
   - The role and management of organizations involved in Science-to-Business Marketing
   - Testing and communicating disruptive innovation

- Design Thinking

   - Design Thinking within the collaborative value creation process
   - Service Design and the customer experience
   - Best practice in Design thinking
   - Design thinking as a strategic tool for innovation
   - From research to the market: the role of design in bringing ideas to market

- Business Models

   - Designing, evaluating and implementing business models
   - Business modeling within Research and Development (R&D)
   - Open business models
   - Business model innovation
   - Business models in modern universities

- ICT-enabled Innovation

   - Accelerating innovation through ICT
   - Contributions of ICT to identifying market needs
   - Technology in modern services
   - Best practice in ICT-enabled innovation
   - Born global as a strategy
   - Virtual value creation networks

- Cross-Organizational Value Creation

   - Innovation ecosystems and open innovation
   - The cultural elements of cross-organizational value creation
   - Creating shared value
   - Success factors of interdisciplinary applied research
   - Public Private Partnerships
   - Relationship Marketing in cross-organizational value

- Start-ups and Spin-offs

   - Scientists become entrepreneurs: Strategies to promote Spin-offs and Start-ups
   - Joint ventures between universities and companies
   - Funding science-based ventures: Overcoming the valley of death
   - Communication as a key driver for stakeholder involvement
   - Incubators and their role in developing university Spinoffs / Start-ups


Deadline: 17 January 2014

For more information click here