Background
The objective of this assignment is to identify businesses operating in the predefined sectors jointly with the selected local business associations and representatives of the respected municipalities to support businesses in conducting their own export plan through provision of trainings and draft a step by step guideline on how to develop export-marketing plans.
Training materials and guideline should incorporate all required concrete phases/actions of compiling a realistic, viable export marketing plan (such as: identification of export resources, determine products with export potential, assess export readiness or expansion of exports, develop export business plan, conduct market research, identify most appropriate financial structure, perform firm and industry analysis, assess domestic and foreign market factors, compile sales forecast, cost analysis, etc.) and provide information on market opportunities to export firms’ products.
Responsibilities
- Meet with selected relevant local businesses/companies about their export experience, about the obstacles and concerns they face in doing
export;
- Define the selection technique for businesses/companies to participate in training and specify the modality of training delivery;
- Finalize the list of participants in cooperation with local stakeholders;
- Design pertinent training material and organize trainings on developing firms export strategy/plans for representatives of local businesses
and local business association personnel (training for trainers to ensure continuity/sustainability of the action) applicable to the Kosovo
context, ensuring direct involvement of representatives from the local business association;
- Draft the step by step guideline incorporating relevant aspects raised during the training, provide recommendations for future use/update
of the plan and recommendations on exploring new exporting markets, export expansion and competitiveness;
- Provide an overview of best practices applied by firms and future local trainers i.e. business association personnel operating in similar
business environments;
Requirements
- Master’s degree in International Trade with extensive professional knowledge on development of export marketing plans.
- Minimum five years of demonstrated work experience with private sector in the related field;
- Extensive experience in working with public institutions, international development agencies or NGO’s and substantive exposure to
international trade and export-related projects;
- Knowledge of the economic, political and social context of the Western Balkans with special focus on the business environment in Kosovo;
- Demonstrated experience in successful delivery of subject relevant trainings.
- Fluency in the English language.
Deadline: 22 July 2014
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