Description
In this practical, 8-week course, two full-time practitioner musicians and academic educators, Tommy Darker and Stereo Mike, will guide you though the process of creating your very own business model, how to market yourself as a startup, how to be agile, motivated and productive, how to develop a work-in-progress brand, and how to adapt to the new mindset.
This is a course for all artists, and ‘music’ will be used as a case study. You will learn through practical assignments, so that you can implement what you learn in the real world, and get practical results.
Eligibility
The course would be of interest to musicians and artists seeking entrepreneurial knowledge, as well as business practitioners working within an artistic context.
The specific target audience for the course includes practitioners in the field of music and arts, with an active interest in developing professional careers and becoming full-time artists.
Benefits
Upon completion of the course, the students should be able to:
- Apply contemporary entrepreneurial approaches to their musical/artistic careers;
- Identify changing industry trends in order to define relevant opportunities for their practice;
- Balance artistic and business personal development, ensuring longevity;
- Discover scalable business models and recurring revenue streams;
- Produce actionable plans to exploit their art entrepreneurially, through practical assignments;
- Innovate, recognising future trends and technological progress.
Deadline: 12 September 2015
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