Objectives and priorities
Within the specific objective of promoting transnational circulation, one of the priorities of the MEDIA Sub-programme shall be: supporting audience development as a means of stimulating interest in and improving access to European audiovisual works in particular through promotion, events, film literacy and festivals. The MEDIA Sub-programme shall provide support for: initiatives presenting and promoting a diversity of European audiovisual works, including short films, such as festivals and other promotional events; activities aimed at promoting film literacy and at increasing audiences’ knowledge of, and interest in, European audiovisual works, including the audiovisual and cinematographic heritage, in particular among young audiences.
Targeted Projects
This scheme includes two actions:
- Action 1: Film Literacy- Projectsproviding mechanisms for better cooperation between film literacy initiatives in Europewith the aim to
improve the efficiency and European dimension of these initiatives.
- Action 2:Audience development Events- Audience development events focusing on the programming of important and successful
non-national European films on various distribution platformsand promotional activities building on the marketing on promotion results of
important festivals and awards.
Budget
The total budget available for the co-financing of projects under this action is estimated at EUR 1.9M.
The amount of the financial contribution to be awarded will be determined within the limits of the available budgetary resources and with regards to the cost and nature of each proposed action.
Eligible countries
Applications from legal entities established in one of the following countries are eligible as long as all conditions referred to in Article 6b of the Regulation No xy/2013 establishing the Creative Europe Programme are met and the Commission has entered into negotiations with the country:
- EU Member States
- Acceding countries, candidate countries and potential candidates benefiting from a pre-accession strategy, in accordance with the general
principles and general terms and conditions for the participation of those countries in Union programmes established in the respective
Framework Agreements, Association Council Decisions or similar agreements
- EFTA countries which are members of the EEA, in accordance with the provisions of the EEA Agreement
- The Swiss Confederation, on the basis of a bilateral agreement to be concluded with that country
- Countries of the European neighbourhood area in accordance with the procedures defined with those countries following the framework
agreements providing for their participation in European Union programmes.
Deadline: 26 March 2015
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