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GOOGLE GRANTS – ADWORDS FOR NON-PROFITS

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Deadline: Open Location: Worldwide Back



Description                                                          Max. Grant ammount is: USD 10,000 per month


Google offers organizations access to highly discounted or free products. These tools can help NGOs to find new donors and volunteers, work efficiently, and get supporters to take action. Google Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Grants empowers nonprofit organizations, through 10,000 USD per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com

Budget

Google Grantees receive free AdWords advertising on Google.com. Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:
  
- A daily budget set to 329 USD, which is equivalent to about 10,000 USD per month;
   - A maximum cost-per-click (CPC) limit of 2.00 USD;
   - Only run keyword-targeted campaigns;
   - Only appear on Google.com;
   - Only run text ads.

Eligiblity
 
To be eligible for the Google Grants program, organizations must:
   - Hold current and valid charity status, as determined by your country ;
   - Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use;
   - Have a functioning website with substantial content.

The following organizations are not eligible for Google Grants:
   - Governmental entities and organizations ;
   - Hospitals and medical groups ;
   - Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible).

Deadline: on-going.

For more information click here.




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